In 2015, an extra exercise event was added to the running, cycling and walking activities in the area by the Parade Square and the stadium area in Viborg for the first time, on the last weekend in June.

A collaboration with Aller added yoga to the palette of activities and exercise opportunities. In order to coordinate the many activities, Aller brought one of their active and professional event operators: the professional speaker, Rikke Laursen.

Rikke Laursen’s list of experience includes having been race speaker at Cycling Planet and at the Østerbro race, having been race MC at Cph. Bike Show, Streetrace Cph., and both the Ole Ritter and the Rolf Sørensen Criterion.

"I myself am a cyclist, and have participated in a long list of races. I have cycled up Mount Etna, to an altitude of 3,300 metres. I am very excited about the fantastic exercise and event environment which gathers here in Viborg, and which has so many years of tradition, of hosting a major international event like HAERVEJSMARCHEN. I hope to be participating in this popular festival again next year", says Rikke Laursen, full of energy, enthusiasm and expectation for the future.